Pitch a story
Tell us what you decided.
We publish the reasoning behind new businesses — not the announcements. Here’s what that means in practice.
Send it to pitch@founderonrecord.com. A few paragraphs is plenty — we would rather read the actual idea than a deck about it.
What we’re looking for
- A decision, not a milestone. Raising a round isn’t a story; deciding not to raise one might be.
- Something that can be checked. Numbers, dates, documents, people who’ll talk.
- A founder who’ll be specific, including about what went badly.
- Companies at any size. A profitable eleven-person business is more interesting to us than an unprofitable hundred-person one.
What we’re not looking for
- Funding announcements. They’re press releases, and they already have a home.
- Award wins, rebrands, and “thought leadership”.
- Anything conditional on copy approval. We don’t give it.
If you’re a founder pitching yourself
That’s fine, and it’s common — most of the best stories arrive that way. Say plainly what you did, what it cost, and what you got wrong. That last part is usually where the piece is.
If you’re a PR
Also fine. Skip the embargo and the boilerplate, and put us in touch with the founder. We’ll get there faster and so will you.
We read every pitch. We reply to the ones we can take forward, and we try to reply to the rest — if you haven’t heard back in two weeks, it’s a no, and it isn’t personal.