Monday, August 10, 2026Independent journalism about building companiesIssue no. 214
Roberto Liccardo beside a collected juniper bonsai with weathered deadwood, at a nursery in Japan.

From a nursery in Calabria, Roberto Liccardo has built WeBonsai into a company that sells a living product across Europe — and treats teaching the buyer how to keep it alive as part of the thing being sold.

From “The Business of PatienceRead · 8 min →
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The Business of Patience

By Founder on Record · 8 min

From a nursery in Calabria, Roberto Liccardo has built WeBonsai into a company that sells a living product across Europe — and treats teaching the buyer how to keep it alive as part of the thing being sold.

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