Retail
2 stories filed under Retail.

Retail
The shop was the marketing
Everyone told Della Marsh that a lease was a liability and the internet was free. Six years on, the rent on her ceramics shop works out cheaper per customer than any advertising she has ever bought.

Retail
Shops are back, and they are not really shops
Small companies are opening physical space that loses money by design. Judged as retail it is a bad business. It was never being run as retail.