Growth
2 stories filed under Growth.
Growth
The first ten customers: five founders on how they really got them
No growth loops, no launch days. Five founders describe the unglamorous work that produced the only ten customers that ever mattered.
Growth
I roasted for free for a year
Marcus Reeve gave away 4,100 kilos of coffee to cafés that had not asked for it. He was not buying goodwill or market share. He was buying the right to stand behind the machine at six in the morning and watch.