Monday, August 10, 2026Independent journalism about building companiesIssue no. 214
ITThe weekly letter

Growth

1 story filed under Growth.

A trestle table at an outdoor market, stacked with goods, a vendor talking to a passer-by.

Growth

The first ten customers: five founders on how they really got them

No growth loops, no launch days. Five founders describe the unglamorous work that produced the only ten customers that ever mattered.

JUN 26 · 9 MIN